Retailer Analytics

Mark Strella

Modified on: Thu, 7 Nov, 2024 at 7:26 PM

TABLE OF CONTENTS

Sales and Referrals

This view shows your total Attributable Sales from Locally by brand.

Indirect Sales: likely in-store sales based on shopper engagements with your company. Learn more here.
Direct Sales: Reserve/Buy Online Pickup In Store, Same-Day Delivery, Ship to Store, or Buy Online sales. Start accepting Direct sales here.

This view shows your company's impressions and referrals from Locally tools on brand sites.

Product Locator: your company was presented on the brand's product page
Store Locator: your company was presented on the brand's Store Locator
Locally Landing Pages: your company was presented with it's own Store Page on a brand's site
Referral: a specific shopper action was taken that signals intent to head to your store (click to call, get directions, add to cart)

This view shows you how your products are performing on Locally, plus recommendations on products to stock based on trends and your inventory.

Your Most Popular Products: how many impressions your stores are receiving from shoppers for each product you carry
Popular Products You Don't Carry: other products from brands you carry that you don't stock but are popular on Locally
Recently Sold Out Best Sellers: products you've sold out of that continue to be popular on Locally

This view shows you other brands you're not carrying that are popular on Locally and may be a good fit for your store.

New Brand Suggestions: brands that are popular on Locally but you don't carry
Brand Top Product: the most popular product by that brand in your area
# of stores with Suggestion: if you have multiple stores, how many stores are a good fit for the brand

Make sure every store and in-stock product of yours is appearing for shoppers.

Stores Missing Brand Authorizations: brands that are detected in your inventory feed, but for which your store is not visible to shoppers because the brand does not have you on their Locally dealer list. Request to be added here. For assistance submitting bulk requests, contact us.
Stores Missing Inventory for Certain Brands: brands that list your store, but your store is not sharing inventory for. This is typically due to a feed issue. To resolve it, check that the brand is included in your inventory feed and ensure your feed is properly configured to share inventory for the approved brands. If you need assistance, contact us.

May not apply to all companies:

Stores Missing Affiliate Links For Certain Brands: your store is listed and sharing inventory for a brand, but you are not sharing affiliate links for the brand. Fix this by adding the brand to your affiliate feed.
Missing Affiliate Product Links: your store is sharing inventory for the product but we are not receiving affiliate links it. Fix this by adding the products to your affiliate feed.